Sponsorship and Partnership Lead

Position Purpose

The Sponsorship and Partnership Lead is a single-person, end-to-end commercial role responsible for securing sponsorship revenue and mobilizing group participation for Fairteam Trading PLC's trade fairs. The role designs sponsorship offerings, targets and closes sponsors, manages sponsor fulfilment, and builds partnerships that bring associations, delegations, pavilions, and clustered sector groups to participate in the fairs. This position combines strategic planning with hands-on execution and is accountable for delivering both sponsorship and group participation targets within event timelines.

Key Responsibilities

Sponsorship Strategy, Packaging & Sales (End-to-End)

• Develop event-specific sponsorship strategies aligned with fair themes, sector priorities, and audience profiles
• Create and price sponsorship tiers and benefit menus
• Build sponsor prospect lists across priority sectors
• Lead full sponsorship sales cycle independently: prospecting, pitching, proposal writing, negotiation, contracting, and renewal
• Customize sponsorship proposals to client objectives (brand awareness, lead generation, launches, CSR, category ownership)
• Secure multi-event or multi-year sponsorship agreements where feasible
• Coordinate with Finance on payment schedules and actively follow up to ensure timely collections

Sponsor Fulfilment & Relationship Management (Hands-On Execution)

• Translate signed sponsorship agreements into detailed delivery checklists and internal briefs
• Coordinate with Marketing, Operations, Stand Production, Technical, and Protocol/VIP teams to execute sponsor rights including:
  • Branding placements (onsite and offsite)
  • Stage and speaking opportunities
  • VIP hosting and protocol
  • Digital visibility and media exposure
  • On-ground activations
  • Lead capture
• Monitor execution timelines, troubleshoot gaps, and act as the single escalation point for sponsor issues
• Produce post-event sponsor performance reports