First Line Manager-Dermatological Products

About the Role

The First Line Manager is responsible for promoting dermatological products and ensuring that product messaging, scientific knowledge, and compliance standards are effectively delivered to healthcare professionals across designated regions through strategic promotion.

Main Duties & Responsibilities

• Conduct joint field visits regularly to assess field execution, provide feedback, and support representatives
• Monitor KPIs, including call rate, coverage, frequency, and sales achievement; initiate action plans for underperformance
• Organize and lead regular cycle meetings, territory reviews, and performance appraisals
• Ensure compliance with all internal SOPs and pharmaceutical marketing regulations
• Conduct market analysis to identify opportunities for increasing return on investment
• Oversee successful product launches and craft effective market positioning messages to differentiate products
• Develop comprehensive product strategies to drive sales growth
• Create impactful promotional materials to support sales efforts
• Provide product training to sales teams to ensure they are equipped with the knowledge and tools needed to promote products effectively
• Monitor market trends and competitor activities
• Collaborate with cross-functional teams to achieve business objectives
• Continuously evaluate product performance to make informed decisions that maximize profitability
• Develop and create new and innovative promotional materials
• Organize new product pre-launch and launch activities
• Create and maintain relationships with Key Opinion Leaders (KOLs)
• Create and maintain a robust customer profile database and develop effective follow-up strategies to nurture leads and build stronger customer relationships
• Conduct market assessment for product trends and changes
• Ensure product availability on tenders from different stakeholders
• Manage product flow
• Collaborate with business development, operations, and tender departments to ensure effective product flow

Location

Addis Ababa, Ethiopia